Digital Marketing · Content Strategy · Social Media · Video
I create audience-focused content and campaigns that build awareness, grow communities, and inspire action.
Content with purpose. Strategy with results.
SELECTED WORK
Social Media Growth + Strategy
Animal Friends of the Valleys
Story-led social strategy combining original video production, platform-specific content, and audience-focused campaigns.
898K+ organic views
Storytelling • Video Production • Social Strategy
Storytelling + Service Promotion
An educational story designed to organically promote AFV’s microchipping services.
YouTube Strategy + Video Production
Animal Friends of the Valleys
Developed a long-form YouTube strategy built around story-led content, from research and concept development through filming, editing, publishing, and performance analysis.
+598 Subscribers
45.3K Views
1.3K Watch Hours
From One Video
Long-Form Storytelling • Filming • Editing • Channel Strategy
Brand Building + Organic Growth
Independent Tattoo Business
Built and marketed an independent service-based brand from the ground up, combining brand identity, content strategy, customer experience, and organic audience growth.
1.4M+ VIEWS
840K+ VIEWERS
90.6% NON-FOLLOWERS
Organic social performance · 90 days
Social results that speak for themselves.
A snapshot of reach, engagement, and audience growth across organizational and owned-brand content.
1.5M
Instagram Views
Generated in a single month across AFV content
90.6%
Non-Follower Views
Reached beyond the existing audience on my business account
894K
Organic Reel Views
Generated by a single piece of short-form content
+598
YouTube Subscribers
Driven by a single long-form video
WHAT I DO
Digital Marketing
I develop digital strategies that connect creative ideas with audience needs and measurable goals.
Video Production + Editing
I manage video from concept and production through editing, publishing, optimization, and performance analysis.
Content Strategy
I plan purposeful content around audience insights, brand goals, platform needs, and performance.
Copywriting
I write clear, engaging copy tailored to the brand, audience, platform, and intended action.
Social Media Strategy + Management
I develop and manage social strategies that strengthen reach, engagement, and audience connection.
Campaign Strategy
I develop and execute digital campaigns from initial concept through launch, measurement, and optimization.
Hi, I’m Madison.
I’m a digital marketer and content strategist who loves turning ideas into content people actually want to watch, read, and engage with.
From social media and video to digital campaigns and audience growth, I bring together creative storytelling, strategy, and hands-on execution to help brands connect with the people they’re trying to reach.
Want to see more?
Explore my full portfolio for a deeper look at my work across digital marketing, social media, content, video, campaigns, and brand building.